Why most business plans are written for the wrong reader
If your plan is a document for an investor you've never met, it's not yet a plan. It's a brochure.
Insights
Field notes from the work.
Short essays on planning, mentoring, and the Make It Plain methodology. New posts publish here as the writing finishes.
Canvas to plan: the bridge most founders miss
The Business Model Canvas is a hypothesis. The plan is the receipt. Here's how to walk between them.
What an executive retreat actually produces
It's not a vibe shift. It's a written artifact. A look at what leaves the Lodge with you.